Shirt Maker Group was founded in 1991. Core business was the production of men's shirts with private labels. From the beginning, quality and customer orientation has been the focus of our business activity.

In the 1950s, the first KING'S ROAD collection was launched by the Norddeutsche Wäschefabrik for the specialist textile trade. In the meantime, SHIRT&MORE TRADE GMBH owns the brand rights and distributes the collection in large parts of Europe.

In 2016, SHIRT&MORE TRADE GMBH was founded to accommodate the positive development. In 2019, the move to the new company building in Cologne was completed. From here, the company tradition is continued and shirts are designed for customers all over the world.